On that day, a life was lost not because help was unavailable, but because it never arrived. My mother’s colleague suffered a medical emergency, and despite repeated calls for an ambulance, none came — even after she was pronounced dead. This tragedy made it painfully clear that ambulance delays are not just statistics; they are preventable losses that leave families shattered. This campaign was born from that heartbreak, with one goal: to make sure no one else suffers or dies while waiting for the help that should have been there in minutes.